Lindsay Palmer
MARKETING CREATIVE
MEET LINDSAY
I am a creative and strategic marketer with over six years of marketing and recruiting experience. I have contributed to impacting business outcomes throughout my career through effective organization, prioritization, and execution of key projects.
I am independently motivated, yet I appreciate team efforts and collaborate productively within groups. Additionally, I am knowledgeable in market analysis and campaign management with proficiency in marketing and advertising.
I graduated with a master's in Business Administration, focusing on Marketing from Abilene Christian University in 2019.
I believe a good marketer is focused on more than the service they are commissioned to complete.
A good marketer takes the time to understand their client - their mission, vision, and values. The understanding of these components is essential to effective communication with your audience.
SKILLS & EXPERTISE
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Customer service
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CRM experience (Slate, SalesForce & Talisma)
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Analytics certificate
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Verbal communication
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Teamwork and collaboration
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Website Design (WordPress & Wix)
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Strategic Marketing
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Fundraising
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Mentoring
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Coaching
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Management
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Market Research
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Event organization and execution
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Marketing communication automation
WORK EXPERIENCE
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2018 - Present
Enrollment and Student Development Manager
College of Business Administration
Abilene Christian University
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2015 - 2018
Admissions Counselor
Abilene Christian University
EDUCATION
2020
Abilene Christian University
Analytics Certificate
2017 - 2019
Abilene Christian University
Master of Business Administration
Marketing
2011 - 2015
Abilene Christian University
Bachelor's Degree in Psychology
KEY ACHIEVEMENTS
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Served as ACU’s Loaned Executive for the 2021 United Way campaign. During that time, I:
♦ Learned the United Way of Abilene’s role in the community
♦ Became an advocate for United Way of Abilene
♦ Worked ACU to conduct a successful workplace campaign
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Currently serves on the African American Women Initiative for ACU.
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Current sponsor for the ACU chapter of the American Marketing Association.
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Heacock Scholars program coordinator.
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Created and manage COBA Ambassadors.
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Created, organized, and executed the first University-sponsored Black Student Orientation. Including gathering guest speakers, agenda, website creation, follow-up, food, and more.